#Desktop apple mail update update
The update also hides user IP addresses, limiting third-party entities’ ability to track users across the internet.
IOS 15 introduces more user protection from third-party trackers, including mail privacy protection that stops email senders from collecting data via invisible pixels, according to an Apple newsroom blog post. Since its announcement earlier this summer, iOS 15 has been a talking point for marketers, many of which are still reeling from the changes iOS 14 delivered on mobile tracking capabilities. This most recent iteration complicates the process marketers use to track people through emails.Īhead of its official launch slated for this fall, email marketers have already started talking about the impact iOS 15 may have on their work. It builds on top of already restrictive measures including those aimed at fingerprinting and iOS 14 updates that made mobile targeting capabilities more difficult. IOS 15 is Apple’s latest push to make a world without individual tracking a reality. Marketers say iOS 15’s new features curb those open rates, hindering some from even appearing in personal inboxes, meaning in-email link clicks will become increasingly important. “When it comes to email marketing, this move puts a proverbial nail in the coffin for email open rates,” said Greg Zakowicz, director of content at Omnisend, an email marketing and SMS platform.Ĭurrently, marketers use email open rates as a metric of success in email marketing campaigns. At the Apple Event yesterday, the tech giant revealed its latest slew of offerings, including the iPhone 13 and new Apple Watch, slated to hit the market in coming days. Mention of iOS 15 was only a footnote, but updates like Hide My Email and other privacy related features have advertisers in a tizzy as Apple continues its crackdown on data privacy.
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